Why You Need a Creative Spark for Content Marketing with AI

You know this as well as I do: generic content SUCKS. There's a good reason why you scroll past 99% of LinkedIn posts, why some blog posts make you wonder if an AI puked them up, and why, in a world of endless content, you remember so little of it. The difference? A creative spark—the difference between content you engage with and content you forget instantly.

I'm Philipp, an innovation consultant, co-founder of Reruption, and a podcast host. I also use PostFlow, a tool that’s taken my reach and engagement to the next level. And let me tell you: content that sparks attention isn't an accident. It’s a process. Let’s break it down.

Why AI Needs Your "Creative Spark"

Here’s the thing: left alone, AI produces bland, forgettable content. Ask for a review of the Tesla Model 3, and you’ll get something factual yet soulless. But if you add your angle—"Share three unique pros and cons of the Tesla Model 3 based on a month of driving"—the AI suddenly has more personality. It becomes specific, relatable, and insightful.

Why? Because by narrowing down the topic, you add personality and context. The AI is just a tool; your job is to steer it with precision and creativity.

How to Generate Original Ideas (And a Whole Lot of Them)

Content creation doesn’t have to mean endless hours of brainstorming. One hack I swear by? Record yourself talking about a topic. Think of it like grabbing a coffee with a friend—if a friend is someone who doesn’t mind listening to you ramble about your niche interests for an hour. Once you’re done, turn that recording into an ocean of content:

Transcribe the Conversation: You’ll end up with a goldmine of raw ideas and insights.
Extract Key Insights: Look for phrases, stories, or points that catch your attention.
Repurpose and Slice: Break down your transcript into short videos, LinkedIn posts, tweets, blog posts—each clip or idea could be a standalone content piece.

From one hour of talking, you might have a week’s worth of posts. And if you’re using PostFlow to schedule and auto-publish shorts across platforms (Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn), the process gets insanely efficient. We’re talking about a 100x reach boost. Yeah, you read that right: 100x. All because the posts are frequent, targeted, and easy to produce.

Turning Conversations into High-Impact Content

Okay, so you’ve got your recording, your transcript, and a flood of ideas. What’s next? Here’s my formula for turning ideas into engaging content:

Highlight Your Unique Voice: Don’t hold back. This is where your personality shines. Use conversational language, sprinkle in some opinion, and don’t be afraid to disagree with popular views. In my case, sometimes a bit of profanity slips in—it's part of my voice.
Use Real Stories: If you’re discussing a lesson learned, tell the story of how you learned it. Readers and listeners love stories because they’re relatable and easy to follow.
Actionable Insights Matter: The best posts leave the reader with something practical they can implement. Like with my example on using PostFlow to streamline posting: sharing how it worked for me in practical terms makes the advice relatable and easy to apply.

How to Add Personality to AI-Generated Content

When you’re creating content with AI, remember that you are the secret sauce. Here’s how I add my flavor to AI-generated content:

Start with a Strong Prompt: Specific prompts = specific results. The more detail, the better.
Add Personal Insights: Don’t settle for the first draft. Add in your own experiences or point of view. I’ve often taken a bland first draft and transformed it into something memorable just by weaving in a story or personal opinion.
Keep It Conversational: Imagine you’re talking directly to your reader. I mean really talk to them. Like you’re having a coffee together. That energy keeps the content fresh and engaging.

Scale Your Content Efforts with PostFlow

If you’re serious about upping your content game, check out PostFlow at gopostflow.com. I’ve used it to schedule and post shorts, effortlessly scaling my reach across multiple platforms. It’s free to schedule and post the first 30 shorts, which means you can try it out without any commitment and see the results for yourself.

What Do You Have to Say?

So here’s my question: What do you have to say to the world? If you don’t already have a backlog of content ideas, start with the talking-to-a-friend trick and let your creative spark loose. Once you’ve got your content, schedule it, share it, and keep that momentum going.