Why AI-Generated Content Still Sucks (And What to Do About It)

Let's be real for a minute - AI content is everywhere these days, but something's not quite right. After spending countless hours testing AI content generators (and believe me, I've tried them all), I keep running into the same damn problem: the output just isn't cutting it.

Hi there! I'm Philipp, founder of Reruption and host of the #buildinpublic podcast, and I've got some thoughts about this whole AI content situation that might ruffle some feathers.

The Brutal Truth About AI Content

Here's the thing - the content that actually performs well on social media? It's still the stuff I write myself. Yeah, you heard that right. Despite all the fancy AI tools promising magical content creation, authentic, human-written posts consistently outperform their AI-generated counterparts.

Why Traditional Content Still Wins

Genuine personality shines through
Real experiences resonate better
Authentic voice creates stronger connections
Human creativity > AI templated thinking

The Real Solution (It's Not What You Think)

Look, I get it. You're probably thinking "But I don't have time to create content!" Trust me, as someone running an innovation consultancy and juggling between Mallorca and Stuttgart, I understand the time crunch. That's exactly why I built PostFlow - to solve the content creation headache without sacrificing authenticity.

Finding the Sweet Spot

The secret isn't replacing human creativity with AI - it's enhancing it. Think of AI as your brainstorming buddy, not your ghostwriter. Use it to:

Generate initial ideas
Expand on your thoughts
Structure your content
But for f*ck's sake, add your own voice!

The Way Forward

Here's a crazy thought: instead of trying to make AI write like a human, why not let it help you amplify your actual human thoughts? That's what I've been experimenting with lately, and holy sh*t, the results are promising.

Your content should sound like you had too much coffee and decided to share your brilliant ideas with the world - because that's exactly what your audience wants to see.

Want to see what I mean? Give PostFlow a shot - the first 30 scheduled pieces are on the house. Just upload a video of you sharing your thoughts, and watch as it transforms your authentic ideas into content that actually performs. Because at the end of the day, the best content still comes from that beautiful, chaotic human brain of yours.