the-art-of-platform-specific-content-lessons-from-a-37-year-old-podcaster

Let's cut the bullshit and talk about something that's been on my mind lately. As the host of "Build in Public with Pippo and Paul" and founder of an innovation consultancy, I've learned a thing or two about content creation across different platforms. And let me tell you, it's not a one-size-fits-all game.

The Platform Puzzle

Each social media platform is its own beast, with unique quirks and audiences. Here's what I've discovered:

TikTok and YouTube: The Wild West of Content

These platforms are like the Wild West of content creation. You can throw shit at the wall and see what sticks. Why? Because:

The audience is vast and varied
The algorithm favors frequent posting
You're often reaching strangers, not your immediate network

This means you can experiment with different content formats without too much risk. It's a great playground for trying out new ideas and seeing what resonates.

LinkedIn: The Professional's Playground

Now, LinkedIn is a whole different ball game. Here's the deal:

You're posting to your professional network
Every post is judged by your peers
Quality trumps quantity

On LinkedIn, you can't just post any old crap. Your content needs to be polished, professional, and provide value. It's not about how often you post, but what you post and when.

The PostFlow Advantage

Now, here's where I'm going to shamelessly plug PostFlow. This tool has been a game-changer for me. It allows you to schedule and auto-post shorts across major platforms (Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn).

We've seen a 100x boost in reach using PostFlow. And the best part? It's free to schedule and post your first 30 shorts. Check it out at gopostflow.com and thank me later.

My Two Cents

Here's what I've learned:

Know your platform: Understand the nuances of each platform and tailor your content accordingly.
Experiment on TikTok and YouTube: These platforms are great for trying out different content formats.
Be selective on LinkedIn: Quality over quantity is key here. Choose your posts wisely.
Timing matters: Especially on LinkedIn, when you post can be just as important as what you post.

Remember, at the end of the day, it's about finding what works for you and your audience. Don't be afraid to try new things, but also know when to pull back and focus on quality.

So, what's your experience been with different platforms? Have you noticed similar trends? Drop a comment below or hit me up on social media. Let's keep the conversation going!