How to Finally Nail Your Target Audience on LinkedIn (Without Losing Your Mind)

Ever felt like you're shouting into the LinkedIn void? Yeah, me too. Just the other day, I was looking at my LinkedIn content and realized I was basically saying "Hey, anyone wanna build cool AI stuff?" Talk about vague AF.

As someone who's been there (hi, I'm Philipp, founder of Reruption and host of #buildinpublic podcast), I've learned that generic messaging is where most content creators crash and burn. Let's fix that mess.

Step 1: Stop Being Everything to Everyone

Look, you can't be the Tony Robbins of your entire industry. Pick a lane: - Specific role (e.g., solo founders) - Industry segment (e.g., SaaS startups) - Skill level (e.g., AI beginners)

Step 2: Get Inside Their Head

What keeps your ideal follower awake at 3 AM? For real though, write this shit down: - Their biggest fears - Daily frustrations - Secret dreams

Step 3: Stalk Them (Professionally)

No restraining orders needed here: - Check their LinkedIn activity - Join the same groups - Read their comments on influential posts

Step 4: Test Your Assumptions

Here's a pro tip I learned while building PostFlow (shameless plug alert): Use content analytics to validate your audience assumptions. Watch what resonates and what falls flat.

Step 5: Refine Your Voice

Once you know who you're talking to: - Use their language - Reference their challenges - Share solutions they actually need

The Reality Check

Look, getting your target audience right is like dating - you'll probably mess up a few times before finding "the one." But that's okay. I've seen countless content creators (including myself) waste months creating content for everyone and reaching nobody.

Fun fact: When I started focusing specifically on helping enterprise customers explore new business models at Reruption, my content game completely changed. Suddenly, my posts weren't just floating in digital space - they were starting conversations.

Want to save yourself some headaches? PostFlow can help analyze your content and audience fit before you post. First 30 pieces are on the house. Just saying. 🤷‍♂️

Remember: A confused audience never converts. Now go forth and find your people!